The Cigar Guys Podcast recently brought listeners an engaging episode featuring Shiah Goldberg, a well-respected figure in the cigar industry. Hosted by Alexander Gonzalez, Mark Nikollaj, Zachary Nikollaj, and Jared Burrows, the podcast was recorded at Blend and Barrel, a distinguished cigar lounge in Sanford, Florida. This episode offered an in-depth discussion on cigars, industry trends, and the importance of authentic experiences in cigar culture.
Introduction to the Episode
The relaxed atmosphere of Blend and Barrel set the stage for an insightful conversation with Shiah Goldberg. As a seasoned professional with years of experience in the cigar business, Shiah brought a wealth of knowledge to the table. His contributions touched on everything from cigar tasting to industry innovations.
Cigar Selection and Tasting
One of the highlights of the episode was the curated cigar tasting experience led by Shiah. He introduced the hosts to a particular aged cigar, offering detailed tasting notes and insights:
• Avo Heritage: Described as a smooth and flavorful cigar with chocolate undertones, this selection impressed the hosts with its rich complexity.
The hosts expressed their appreciation for the high quality and uniqueness of the cigars, making the tasting session a memorable part of the episode.
Blend and Barrel: A Premier Cigar Lounge
Blend and Barrel, the episode’s recording venue, received high praise for its ambiance and offerings. The lounge boasts a full bar, a scenic lakeside location, and a welcoming atmosphere that attracts cigar enthusiasts from across Central Florida. The hosts highlighted the lounge’s frequent events, which foster a strong sense of community among local smokers.
Shiah Goldberg’s Journey in the Cigar World
Shiah shared his personal journey, recounting how he developed a passion for cigars during his teenage years. His first cigar—a Fuente Hemingway Signature—was introduced to him by a Cuban tobacconist, an experience that left a lasting impression.
After completing his college education, Shiah ventured into the hospitality industry and later became a partner in opening a cigar shop. His entrepreneurial efforts proved successful, with the shop generating impressive revenue in its first year.
Key Career Milestones
Throughout his career, Shiah has amassed extensive experience across various facets of the cigar industry:
• He held senior sales roles at boutique cigar companies, gaining expertise in the art of cigar production and marketing.
• He managed high-end lounges, including the renowned Prime Cigar and Bone.
• He later joined Davidoff, one of the most prestigious names in luxury cigars, where he gained deeper insights into premium cigar production.
• Today, he oversees operations at Blend and Barrel, ensuring top-notch service and maintaining a premium customer experience.
Cigar Industry Trends and Predictions
The team delved into current industry trends and future predictions:
• Legacy Brands vs. Boutique Newcomers: Shiah highlighted the growing divide between established legacy brands and emerging boutique companies.
• Media and Social Influence: With the rise of cigar-focused media, podcasts, and social platforms, newer brands are finding creative ways to engage with consumers.
• Regional Trends: Florida continues to play a central role in shaping the industry’s future, while Texas has emerged as a key testing ground for new brands.

Authenticity and Innovation in the Industry
Shiah emphasized that authenticity is crucial for long-term success in the cigar industry. Brands that prioritize storytelling, quality fermentation, and transparency are better positioned to thrive. Drawing from his hospitality background, Shiah pointed out that today’s consumers seek crafted, personalized experiences—both in cigars and in the overall lounge atmosphere.
The Unique Atmosphere of Cigar Lounges
The conversation turned to the unique appeal of cigar lounges, where ambiance and community play pivotal roles:
• Modern Elegance with Classic Charm: The hosts noted a trend toward more modern cigar lounges that still preserve a timeless, classic feel.
• Demographics and Location: Shiah explained that understanding the local demographic is essential for a successful lounge. For example, South Florida lounges cater to a livelier crowd, while lounges in Orlando often focus on providing a relaxed, conversation-driven environment.
A standout example mentioned was Empire Social in Miami, which seamlessly blends nightlife and cigar culture.
Social Interaction and the Art of Conversation
The team agreed that cigar lounges are among the last bastions of genuine, face-to-face conversation in a digital age. Shiah shared personal anecdotes about connecting with cigar enthusiasts from around the world, highlighting how cigars transcend language and cultural barriers.
Unlike party-driven environments, cigar lounges foster meaningful social engagement, making them cherished spaces for enthusiasts seeking real connections.

Challenges and Opportunities for Local Lounges
The episode also addressed the challenges faced by local lounges, particularly competition from large online retailers. Shiah stressed that creating a unique, personalized experience is key to drawing customers and building loyalty. Providing honest recommendations and fostering trust can set local lounges apart in a competitive market.
Final Reflections
As the episode drew to a close, Shiah expressed gratitude for the opportunity to share his insights with The Cigar Guys Podcast. The hosts, in turn, appreciated his expertise and generosity, especially the aged cigars he brought to the session.
The team reflected on the unique nature of the cigar industry, where passion and community-building remain at the heart of success. Whether through premium products or welcoming spaces, the cigar world continues to thrive by offering authentic experiences to its growing audience.
This episode of The Cigar Guys Podcast offered a rare glimpse into the intricate world of cigars, blending personal stories with industry insights. For cigar aficionados and casual smokers alike, it’s a must-listen conversation that celebrates the rich culture of cigars.
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