On April 11, 2025, the Premium Cigar Association (PCA) Trade Show will open its doors in New Orleans, transforming the city’s vibrant convention center into a smoky sanctuary for cigar aficionados, manufacturers, and retailers. Over four days, from April 11 through April 14, the event promises to serve as a celebration of premium cigars—a chance to unveil new blends, revel in craftsmanship, and connect over clouds of aromatic smoke. Yet, beneath the anticipated polish of leather lounges, jazz-infused ambiance, and expertly rolled tobacco, the 2025 PCA Trade Show is poised to expose the industry’s simmering tensions—economic pressures, strategic divides, and quiet grumblings that suggest a craft teetering on the edge of transformation.
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